Smart inventory financing

a55, a company specializing in credit products, identified a market need: customers with high-performing inventory but limited capital for expansion. To validate this opportunity, we conducted extensive user research and developed a tailored solution.

I led the mobile and web app design, incorporating the rebranding logo and colors into a cohesive design system. By leveraging user research, prototyping, and usability testing, we crafted an intuitive interface that streamlined financing approvals while aligning with business objectives.